2020 Global LED Display Market Outlook - Corporate Meetings, Sales Channels and Price Trends

According to LEDinside's latest report - 2020 Global LED Display Market Outlook - Corporate Meetings, Sales Channels and Price Trends, with the increasing demand for LED displays in high-end retail, conference rooms, movie theaters and other niche commercial display markets, the compound annual growth rate is estimated to be 14% from 2019 to 2023. With the continued fermentation of the future super small pitch trend, the compound annual growth rate of LED small pitch display is estimated to reach 27% from 2019 to 2023. LEDinside analyzes the display market, manufacturers' development, display product trends and display product prices with The Marketing Theory of 4Ps to provide you with a comprehensive understanding.

2018-2019 Regional Market Performance of Display in China and the United States

From the regional market pattern of global LED small pitch display, the largest market share of 48.8% was in China in 2018, accounting for about 80% of the Asian market, and the annual growth is estimated to reach 30% in 2019, slightly lower than the global average growth. This is mainly due to the expansion of distribution channels by Chinese display manufacturers, resulting in a significant decrease in the end price in China.

In 2019, the North American demand market will grow by about 36% annually, compared to 2018, the impact of the US-China trade war has gradually weakened in 2019, the main high-growth application markets include entertainment (including live music events), cinema and home theater; followed by corporate meeting space and retail channels and display space.

2018-2019 Revenue Performance of Display Manufacturers

In 2018, the global LED display market size is 5.841 billion U.S. dollars, divided by the revenue of manufacturers, the top eight manufacturers in addition to Daktronics (ranked second), the rest are all Chinese manufacturers, the top eight manufacturers occupy 50.2% of the global market share. LEDinside predicts that in 2019 the global LED display market will continue to maintain stable growth, with Samsung in the past two years LED With the rapid growth of Samsung's LED display shipments in the past two years, it is estimated that Samsung will enter the eighth place for the first time in 2019, and the overall market concentration will be improved, and the market share of the top eight manufacturers will reach 53.4%.

Small Pitch LED Display Application Market-Cinema, Home Theater, Corporate Meeting and 8K Market

Theme 1: Cinema

In 2023, it is expected that one out of every eight mainstream standard screens will be converted to Premium Screens, representing a demand for 25,000-30,000 Premium Screens. The key drivers are consumer demand for a differentiated experience and allowing movie tickets to increase.

In terms of video display, high-definition cinema will be a market where projector manufacturers and LED display manufacturers will compete. The trend of video display is inevitably moving toward high resolution 4K or even 8K. Laser projectors have high resolution and high lumen projection capability; LED displays can easily achieve high picture update rate, high resolution and high dynamic range images, thus gradually entering the movie theater market. The current DCI-P3 certified display manufacturers are Samsung and Sony, and with the strategic cooperation between BARCO and Chau Ming Technology, not only can BARCO expand its product line in the cinema market, but also the market for LED displays.

Theme 2: Home Theater

As consumers adopt video streaming platforms such as Netflix and HBO to watch programs, smart TVs are gradually unable to meet consumers' needs for a higher quality audio and video entertainment experience, so the market demand for home theater systems is gradually increasing. According to LEDinside survey, the global home theater market demand is mainly located in North America, Europe, followed by China, Taiwan market. Considering the viewing distance and space design, P0.9 and P1.2 displays are mostly used, and the splicing size is about 100-137 inches.

Theme 3: Corporate Conference

LED displays provide high resolution, contrast, wide viewing angle, brightness, etc. in large conference rooms and lecture halls, video conferences or educational training institutions are more advantageous. As the cost of LED display decreases year by year and the application continues to expand, it is estimated that by 2023, LED display in all aspects of the display effect of the advantages of significant, in the end customer procurement decision, is acceptable 1.8-2 times the product price difference, then will usher in the explosion of product replacement.

Theme 4: 8K market

According to LEDinside's visit to the FIFA World Cup 2018, for TV brands and panel manufacturers in 2017 shipments and revenue brought the peak. Therefore, with the FIFA World Cup to be held in Qatar in 2022, most display, projector and TV brand manufacturers are planning to invest resources in 2019-2020 to develop HDR / Micro LED large displays, in order to drive another wave of revenue peak in the existing stagnant growth market.

According to the Huawei 2025 White Paper, the demand for Wide Broadband, low latency, and Wide Connection is driving the accelerated commercialization of 5G, which will penetrate all industries. Among them, 5G high-speed transmission combined with high-definition video large size display screen, in order to truly show the advantages of 5G applications.

LED display product price and development trend

Since 2018, Chinese mainstream brand manufacturers began to increase the development of channel products, making the price of display products with a pitch of P1.2 and above (≥ P1.2) decline, display manufacturers more actively towards the development of ultra-small pitch display market below P1.0. As the pitch shrinks, four-in-one Mini LED package, Mini LED COB, Micro LED COB and other products can be seen in the P1.0 ultra-small pitch display.